It’s just about here. Do you hear it? Listen! In the dusty Colorado distance you can hear the ringing of cowbells and sizzling of bacon–all in preparation for the 4th Annual Feedback CUP!!! That’s right. THIS Saturday (November 5th) is the big day! And while the history of this race might not go back to…oh, say that of the World Series (go Cubs!) we still think it’s pretty special. It is our World Series, so to speak. It’s therefore fitting to continue with that comparison for this blog.
The inception of the World Series goes back to 1903 (although it began as early as 1884). The first Feedback Sports Cup was in 2013 but our cyclocross racing spirit goes back years before that. Race director, Lee Waldman elaborates on the course and its race history, “When I was with Red Rock Velo we were looking for a new venue. At that time, my wife (Caren) was the director at Lookout Mtn. Youth Services Center and she offered the venue to us. We took it and ran with it. At first it was just a stand alone weekend event and then about 5 or 6 years ago Chris McGee, who was Executive Director of BRAC at the time, came to me with the idea of a mid-week series. That’s how B2B began.”
In 2013 Feedback Sports decided to piggy-back on this stellar course. But faced the challenge of keeping the course fresh. With Lee’s direction and the input from our team and community, we were able to pull it off and have been doing so ever since.
Home Field Advantage:
Any sports aficionado knows the home field advantage is not a myth. Did we build our office specifically to be within a mile of this course? Of cour-hor-hor-ourse not. (…awkward silence…) That would be silly (voice rises several octaves). But Feedback Sports owner/founder, Doug Hudson admits, “The Feedback Cup is great because it’s in our hometown of Golden–about 1 mile from the office. Our Feedback Sports racing team (and race director/team-mate Lee Waldman) puts a lot of time into making sure the race runs smoothly. The Feedback Cup course is staple on the local CX scene as it also hosts a Wednesday night series (late August through mid-October) in addition to our race so we are very familiar with all the sections. My favorite part of the day is seeing some of my neighbors come out to see what cyclocross racing is all about.”
This year’s course:
Want to know what to expect this year? The course is open to pre-ride, but for those of you who can’t make it, Lee’s added a few new features this year to keep things interesting. “The differences may be minor, but people who ride the B2B series will notice. The climbs are a bit different, some of the turns have different turning radiuses and slightly changed entries and exits,” says Waldman. He adds, “There’s a balance between technically challenging sections, more flowing pedaling sections and sections that require riders to be strategic in line choice, tire pressure, etc. It’s turny, and technical, physically challenging, but a lot of fun at the same time. I ride it at least 2 to 3 times a week and never get bored.” (Home fiellllllllllld advannnnnnnnnntage.)
Like the World Series, the Feedback Cup brings the heat when it comes to enthusiasm. Whether it’s the racers, the fans, co-sponsors, our announcer (Larry Grossman) or the food vendors, you can be sure everyone brings their A-game.
A prime example of this would be Feedback Sports racer (and in-house engineer) Will Allen. You can find him leading sunrise laps Wednesday mornings, riding the course at lunch and working on the course over the weekend. Will loves racing cross, but it ties into his day-job more than one might think. “Racing gives me the opportunity to observe how consumers are truly using our products. This helps push improvements to current products and can also drive developing new products, offering a solution to a problem we didn’t know existed.”
When asked what Will’s favorite part of the course he replied in true engineer fashion, “The section a little before, then through, and after the stairs. Not sure how else to describe it. I could answer this question better with a picture or GPS coordinates.” We’ll settle for the course-preview video, Will (coming soon).
**SEVENTH INNING STRETCH. Get up from your monitor, (or put your phone down) and sing along with the legendary Bill Murray.
Fun World Series fact to wind things down: before the era of championship rings, triumphant players took home…timepieces. That’s right–as in pocket watches. We won’t be giving either of these items out to race winners, but we will have equal pay-outs, and a TON of other cool things. For the second year, all pre-registered racers will be entered to win an Omnium portable trainer. Winner will be chosen Friday morning and presented their Omnium at the race on Saturday.
John Shearer from Finish Line / White Lightening has been instrumental in making this year’s race-day prize list better than ever! Spot Bicycles has graciously provided a Rallye frame set to raffle off on race day. Crank Brothers has given us almost $5000 worth of product. Jinji Cycles and Golden Bike shop are going to be on site providing technical support. We’d also like to give a special shout-out to The Amy D. Foundation. As Lee Waldman noted, “They’ll be there on race day and simply thinking about who they are and why they exist reminds us of Amy’s dedication to the sport. And that’s a gift.”
In closing, we hope to see you there. It would really mean…THE WORLD to us (sorry, couldn’t resist).