Feedback Sports

About Us

Based in Golden, Colorado, Feedback Sports has been dedicated to creating products that support cyclists and mechanics around the globe since 2004. With a precision-based focus, we built the Alpine Digital ScaleThis same focus was utilized when developing our award-winning bicycle wash and work stands, storage products, trainers, rollers and our new line of tools. Our products are used by the most demanding mechanics and athletes all over the world — they just happen to be perfect for any cyclist at home, at the races or on the trail as well.

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Our Mission

To create products that we believe in, while forging long-lasting relationships with our customers and the cycling community. Our passion for cycling continuously motivates us to develop new and innovative products. The name “Feedback Sports” comes from an engineer’s use of feedback loops and cycles to improve and stabilize systems. This is the goal of our company and our products… using Feedback for improvement.

Click here for more about our company.

Doug Hudson – Founder/President

Hometown: Richmond, VA
Currently resides: Golden, CO
Experience: Co-Founder of Chrome (messenger bag company) and has been racing bikes for 15+ years. Doug also has an MSEE. Click here for the whole story.
Favorite movie: This is Spinal Tap
First bike: Sears 20″ with a banana seat.
Batter up/race call-up song: Sabotage – Beastie Boys
Craziest thing you’ve ever seen on a bike: Ned Overend passing me in a race as if I wasn’t moving at all.

Lisa Hudson – Co-Owner/Accounting

Hometown: Sterling, CO
Currently resides: Golden, CO
Experience: Lisa has been riding and racing mountain bikes since 1999 and racing cross since 2008. Back in the day she skateboarded in her wedding dress and was also a PA. Now she handles all medical emergencies and accounting needs for Feedback Sports.
Favorite movie: The Lost Boys
First bike: Huffy
Batter up/race call-up song: Let’s go Crazy – Prince
Craziest thing you’ve ever seen on a bike: A mountain lion.  TWICE!

Jeff Nitta – Vice President

Hometown: Detroit, MI
Currently resides: Broomfield, CO
Experience: When I was 15 I begged the local bike shop to hire me, still here…..
Favorite movie: So I Married an Ax Murder
First bike: Sears bike with a banana seat and the gear shifter on the top tube.
Batter-up/race call-up song: Night Moves – Bob Seger
Craziest thing you’ve ever seen on a bike: That video of me skidding out and scraping off my chest….

Kent Fuller – General Manger

Hometown: Muncie, IN
Currently resides: Fort Collins, CO since the age of 3.
Experience: 30+ years experience in manufacturing management.
Favorite movie: Braveheart or the Star Wars series.
First bike: Schwinn 10 speed–back in the day when 10 speeds were new (late 1960’s).
Batter up/race call-up song: Dream On – Aerosmith
Craziest thing you’ve ever seen on a bike: Roasting hot dogs on a barbecue spit while riding in Tour-de-fat 2016.

Ford Isbey – International Sales Manager

Hometown: Asheville, NC
Currently resides: Fort Collins, CO
Experience:  Ford has 11+years in the Bike Industry.  Previous to that, he had 19 years in Real Estate Sales.
Favorite movie: Contact
First bike: Schwinn Stingray
Batter up/race call-up song: Eminence Front – The Who
Craziest thing you’ve ever seen on a bike: A big horn sheep trying to take a rider down.

Sammy Rutherford – Eastern Sales Manager

Hometown: Jackson, MS
Currently resides: Golden, CO
Experience: Before his 15 years in the cycling industry, Sammy was a Boy Scout, a US Marine, a field archaeologist, and a law clerk–riding his bike all along the way.
Favorite movie: Breaking Away
First bike: Orange & Blue Huffy BMX
Batter up/race call-up song: TNT – AD/DC
Craziest thing you’ve ever seen on the bike: “You ain’t gonna believe this!!!…”

Scott Knight – Western Sales Manager

Hometown: Naperville, IL
Currently resides: Broomfield, CO
Experience: 12 years in the Cycling and Outdoor Industries.
Favorite movie: Superman 2
First bike: 20″ Huffy with a banana seat and high handlebars.
Batter up/race call-up song: Scenario – A Tribe Called Quest
Craziest thing you’ve ever seen on the bike: The passenger side, front quarter panel of a Honda Civic.

Will Allen- Product Engineer

Hometown: Cedar Falls, IA
Currently resides: Golden, CO
Experience: 12+ years experience developing products.  Riding/racing bikes since 1985.
Favorite movie: The Big Lebowski
First bike: Huffy Challenger
Batter up/race call-up song: Bicycle Race – Queen
Craziest thing you’ve ever seen on the bike: A farm dog that was chasing me down the road got run over by a car and ran away unscathed to chase a cyclist another day.

Mike Guinta- Product Engineer

Hometown: Palos Park, IL
Currently resides: Golden, CO
Experience: It’s been 17 years since Mike started working underage at a bike shop on the south side of Chicago. Additionally, he has 6 years of engineering experience.
Favorite movie: “I celebrate Pauly Shore’s entire collection.”
First bike: A Schwinn Z-Flight.
Batter up/race call-up song: Play that Funky Music – Wild Cherry
Craziest thing you’ve ever seen on a bike: A hidden motor.

Katie Macarelli- Marketing Manager

Hometown: Burlington, CO
Currently resides: Golden, CO
Experience: Katie’s a mom, master of the social media strategist and a year round bike commuter. In other words: she knows what you’re going to do before you do it and she already Instagram’d it with just the right filter…from her bike.
Favorite movie: The Grand Budapest Hotel
First bike: A sparkly forest green Huffy Sundance. Yeah, it was choice.
Batter up/race call-up song: Conquest – The White Stripes
Craziest thing you’ve ever seen on a bike: A ghost. I KNOW IT WAS A GHOST.

Red Hook Crit and Feedback Sports

Eric Hockman- Tech Specialist

Hometown: Parker, Coloradical
Currently resides: Golden, Coloradical
Experience: After living the snow-bum life and tuning skis and snowboards through college, Eric worked his way into the bike service shop where he ascended his way up the ranks to being the head mechanic for a Trek concept shop in Seattle, WA. A year later,  He hit the road as a professional race mechanic for Shimano, which led him to his dream job as a tech-ninja with Feedback Sports.
Favorite movie: “Top Gun, still. My first AOL instant messenger name was “Maverik1066″. No, you will NEVER find me on AIM ever again.”
First bike: “If my memory serves me, it was definitely a Mongoose… with shocks and pegs. JK, I’ve never, ever owned a set of pegs.”
Batter up/race call-up song: Lively up Yourself – Bob Marley…or Rich Girl – Hall and Oats.
Craziest thing you’ve ever seen on a bike: The bottom of my tires as my bike aggressively rode over me. Sometimes you ride the bike, sometimes the bike rides you.

Feedback Sports Racing Team

In addition to our employees, we have our own racing team to fly the Feedback Sports colors. Formed in 2004 (with just a few friends who liked to ride/race bikes together) the team’s roster has 45 members who still like to play in the dirt and have even been known to mix it up on the road.

This will be the 4th year of the annual Feedback Sports Cup–a local cyclocross race (November 5th).  This is as much a celebration of our our cycling community as it is an all-out sprint fest full of twists, turns, sand, steps and barriers. And also beer.

To see what else the team is up to, check out our “Events” page. You can also follow the members on Strava.