Interbike. Upon doing a little research I found that it’s been alternately delighting and terrifying the bike industry since 1982. Kind of like the band Air Supply (who coincidentally won “Album of the Year” in 1982). If you’ve never been to Interbike, allow me to break it down for you. And just for fun, let’s stick with the “1982 Air Supply” theme.
For the bike aficionado:
Pure delight. It’s as if you’ve been listening to the Air Supply cassette tape over and over again and after waiting all year, you’re flying to Vegas to see them in a huge group concert LIVE with front row tickets!! You might even get to touch that one guy’s HAND (or hair)! There are bright lights, loud noises and smoke (only at Interbike, it’s cigarette smoke instead of a fog machine).
For the exhibitor:
Excitement/Terror. You are a mix between the band members and the roadie. You love singing “Sweet Dreams”. You know it inside and out (you even sing it in your sleep). And suddenly it’s only a few days before your biggest group concert of the year. You just need to get yourself, your fellow band members, and instruments onto the bus so that you MAKE it to said concert.
Annnnnnnnnnd then…someone has laryngitis (the van lights won’t work with the rented U-HAUL trailer). Maybe one band member realizes they forgot their guitar (confession: I am out of business cards). Or quite often, another band decides against going to play this group concert but they still want to send their guitars, soooo could you please take theirs? SURE THING. PLENTY OF ROOM! Juuuuuusst a little bit of pressure.
*Now add Cx Vegas into the mix (picture the lead singer of Air Supply going to race his bike after the big concert).
But now prep-time is over. The van is on it’s way, with extra A-frames, stands, parts, bikes, snacks, signs, and Omnium trainers and our newly released TOOLS!! All band members are accounted for (at least as of today) and we’re more than ready for this concert to begin! We hope to see you all either at our booth (#11165) OR at Cx Vegas (look for our tent–it will be the fun one).