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Feedback Sports Goes World Cup

Feedback Sports has signed on as Co-Title Sponsor to form the 2019-20 Specialized/Feedback Sports Cyclocross Team. The team consists of seasoned professional cyclocross racer Maghalie Rochette, and her mechanic and coach David Gagnon.

“Feedback Sports products are designed to simplify cycling and are a reflection of our internal passions as racers and mechanics. Maghalie and David are true professionals and offer the level of scrutiny of our products we ask from our sponsored partners”, said Doug Hudson, Owner of Feedback Sports. “They mirror our passion for racing, balanced with a deep love of cycling and an infectious positive attitude. We are delighted to have Maghalie and David representing Feedback Sports in our first title sponsorship of a World Cup cyclocross program. It’s long been a dream of mine to have our logo on a World Cup Cyclocross jersey, and after 15 years, this is the right time and Maghalie and David are the right people. ”

Maghalie got her start professionally in 2014 with the LUNA Pro Team (now Clif Pro Team), primarily racing XCO mountain bike with an abbreviated cyclocross program. 2018 marked the beginning of CX Fever, her privateer campaign to target her truest passion of World Cup Cyclocross. During the 2018/2019 season Maghalie accomplished impressive North American results – making several podiums at key UCI events and taking home the Canadian National Title. While those results alone are a success for some, Rochette also captured her first Pan-American Championship.

Aside from her athletic achievements she’s a wonderful advocate for the sport, passionate wood worker, and cheese lover.

Maghalie commented “When we decided to build this team, David and I wrote down a list of the companies we dreamed to partner with. For us, the best partners are people that we like and that we want to work and spend time with. The best partners are also the ones who make the products we believe in. Feedback Sports fit exactly that profile. The whole team is passionate about cycling, and passionate about making quality products…they want to be the best at what they do and have fun while doing it, which is the same philosophy David and I have towards our racing endeavors. For us, there is a lot to learn from the way they run their company, and that’s inspiring. ”

She added,”We are extremely proud to have Feedback Sports as a co-title sponsor this year. I’m excited to be representing them in the races I’ll be doing. I like the company and I’m seriously proud to have their logos on my kit. Plus, I know that everyone in the company will be watching the races, because that’s how passionate they are about the sport, and to me, that’s super motivating. I have no doubt this will be a fun year working with them! Feedback Sports really has the CX Fever!”

David Gagnon, Maghalie’s partner, mechanic, and coach is a large part of the team. Although we don’t get to see the work put in behind the racing scenes, David makes the same commitment throughout the season as Maghalie. He also has plenty of racing experience himself, formerly racing on the ITU triathlon circuit. He also has deep understanding of physiology, working as Head Coach and Co-Owner of the performance center PowerWatts Nord in Quebec, Canada. Beyond sport, David is also a food lover and is at home in the kitchen or over the grill.
David is excited to be part of the Feedback Sports team, stating “Feedback Sports is an example that it is possible to blend perfectly business, life, family and sport together. Their strong presence and support of the racing scene in the past decade shows how passionate they are about racing and for these reasons, we couldn’t be more proud to be associated with such a great company.”

“When people watch bike races, they see the bike and the rider. But when you look at everything that goes behind the race itself, you quickly realize that there is a lot more going on. Travelling to races, preparing the bikes, warming-up and cooling down from the race and storing your bikes back at home – Feedback Sports products are an essential part of what we need to make this team happen.”

“For us this year, Feedback Sports products are the unsung heroes and we’re incredibly excited to bring them to the front row with us.”

To learn more about Maghalie’s plans for the upcoming season, check out this Cyclocross Magazine interview. And because #crossiscoming, check out David’s top tips for gluing tubulars and see what Maghalie thinks about trainers vs rollers. 

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The Feedback Cup (a.k.a. Our Version of the World Series)

It’s just about here.  Do you hear it? Listen!  In the dusty Colorado distance you can hear the ringing of cowbells and sizzling of bacon–all in preparation for the 4th Annual Feedback CUP!!! That’s right.  THIS Saturday (November 5th) is the big day! And while the history of this race might not go back to…oh, say that of the World Series (go Cubs!)  we still think it’s pretty special.  It is our World Series, so to speak. It’s therefore fitting to continue with that comparison for this blog.

History:

The inception of the World Series goes back to 1903 (although it began as early as 1884).  The first Feedback Sports Cup was in 2013 but our cyclocross racing spirit goes back years before that. Race director, Lee Waldman elaborates on the course and its race history, “When I was with Red Rock Velo we were looking for a new venue.  At that time, my wife (Caren) was the director at Lookout Mtn. Youth Services Center and she offered the venue to us.  We took it and ran with it.  At first it was just a stand alone weekend event and then about 5 or 6 years ago Chris McGee, who was Executive Director of BRAC at the time, came to me with the idea of a mid-week series.  That’s how B2B began.”

In 2013 Feedback Sports decided to piggy-back on this stellar course.  But faced the challenge of keeping the course fresh.  With Lee’s direction and the input from our team and community, we were able to pull it off and have been doing so ever since.

Home Field Advantage: 

Any sports aficionado knows the home field advantage is not a myth. Did we build our office specifically to be within a mile of this course?  Of cour-hor-hor-ourse not. (…awkward silence…) That would be silly (voice rises several octaves).  But Feedback Sports owner/founder, Doug Hudson admits, “The Feedback Cup is great because it’s in our hometown of Golden–about 1 mile from the office.  Our Feedback Sports racing team (and race director/team-mate Lee Waldman) puts a lot of time into making sure the race runs smoothly. The Feedback Cup course is staple on the local CX scene as it also hosts a Wednesday night series (late August through mid-October) in addition to our race so we are very familiar with all the sections. My favorite part of the day is seeing some of my neighbors come out to see what cyclocross racing is all about.”

This year’s course: 

Want to know what to expect this year?  The course is open to pre-ride, but for those of you who can’t make it, Lee’s added a few new features this year to keep things interesting. “The differences may be minor, but people who ride the B2B series will notice. The climbs are a bit different, some of the turns have different turning radiuses and slightly changed entries and exits,” says Waldman.  He adds,  “There’s a balance between technically challenging sections, more flowing pedaling sections and sections that require riders to be strategic in line choice, tire pressure, etc.  It’s turny, and technical, physically challenging, but a lot of fun at the same time.  I ride it at least 2 to 3 times a week and never get bored.” (Home fiellllllllllld advannnnnnnnnntage.)

The Die-Hards:  

Like the World Series, the Feedback Cup brings the heat when it comes to enthusiasm. Whether it’s the racers, the fans, co-sponsors, our announcer (Larry Grossman) or the food vendors, you can be sure everyone brings their A-game.

 

A prime example of this would be Feedback Sports racer (and in-house engineer) Will Allen. You can find him leading sunrise laps Wednesday mornings, riding the course at lunch and working on the course over the weekend.  Will loves racing cross, but it ties into his day-job more than one might think. “Racing gives me the opportunity to observe how consumers are truly using our products.  This helps push improvements to current products and can also drive developing new products, offering a solution to a problem we didn’t know existed.”

When asked what Will’s favorite part of the course he replied in true engineer fashion, “The section a little before, then through, and after the stairs.  Not sure how else to describe it.  I could answer this question better with a picture or GPS coordinates.”  We’ll settle for the course-preview video, Will (coming soon).

**SEVENTH INNING STRETCH.  Get up from your monitor, (or put your phone down) and sing along with the legendary Bill Murray.

The Sponsors: 

Fun World Series fact to wind things down: before the era of championship rings, triumphant players took home…timepieces. That’s right–as in pocket watches. We won’t be giving either of these items out to race winners, but we will have equal pay-outs, and a TON of other cool things. For the second year, all pre-registered racers will be entered to win an Omnium portable trainer.  Winner will be chosen Friday morning and presented their Omnium at the race on Saturday.

John Shearer from Finish Line / White Lightening has been instrumental in making this year’s race-day prize list better than ever! Spot Bicycles has graciously provided a Rallye frame set to raffle off on race day.  Crank Brothers has given us almost $5000 worth of product.  Jinji Cycles and Golden Bike shop are going to be on site providing technical support. We’d also like to give a special shout-out to The Amy D. Foundation.  As Lee Waldman noted, “They’ll be there on race day and simply thinking about who they are and why they exist reminds us of Amy’s dedication to the sport. And that’s a gift.”

In closing, we hope to see you there.  It would really mean…THE WORLD to us (sorry, couldn’t resist).

 

 

 

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Tour de France 2016

As we’ve mentioned before, our company lives by a somewhat “less than traditional” annual calendar.

  • The new year starts after Cyclo-Cross Nationals.
  • Spring arrives the day of the Paris-Roubaix.
  • Summer technically rolls in with the kick-off of the Tour de France.
  • Fall is Interbike (and Cross Vegas).
  • It’s officially “winter” when Omnium lunch-rides become the norm.

So here we are at the summer and the beginning stages of the most exciting event to cycling fanatics around the world. Here at Feedback Sports, we’re doubly invested in that all of us  fall into the “cycling fanatics” category, but we also look at this as the best product field-testing in the Universe.

We are fortunate enough to partner with four world-tour cycling teams–all of which will be at this year’s TDF; Tinkoff, Trek-Segafredo, Lotto-Soudal and IAM Cycling. Attending the Tour gives us a chance to connect with the team directors, mechanics and racers. We see them using our products with an almost super-human speed and elegance. We get to see our products being put to the test in some of the harshest conditions.  It also allows us to spot trends and get inspiration for new products. But don’t take my word for it.

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I was able to corner Doug Hudson (Feedback Sports founder/president) for a quick interview before he left for the TDF to see it through his eyes.  And I do mean “quick” because Doug is an engineer by trade and quite efficient (so it will only take you about 30 seconds to read it).
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Q: How many years have you/Feedback Sports attended the TDF?
A: This will be the 3rd year.

Q: What’s it like being in the pits with the mechanics?
A: I like watching their efficiency.  Typically there are two mechanics washing bikes and two mechanics checking and tuning the bikes.  With 9 racers there are up to 27 bikes to wash and maintain each day.  3 bikes for each rider (one on each of the two team cars and the one being ridden).

Q: Tell us about the crowds.
A: The crowds are impressive in shear size and enthusiasm.  The climbs are the craziest, but each town the tour goes through usually has a Jumbotron showing the race and a party atmosphere.

Q: Favorite stage:
A: The Mt Ventoux stage should be epic!  We were able to ride Mt Ventoux last summer, so I can’t wait to see what happens in the race up it.

Q: Most memorable TDF story/experience:
A: In 2014, Lisa (Doug’s wife and co-founder of Feedback Sports) and I got to ride in the team cars of IAM Cycling.  As huge Tour fans, it doesn’t get any better than this; seeing the peloton up close, listening to race radio and hearing the team tactics from the Sport Directors.  It’s amazing how good the drivers are at dealing with all the chaos around.  Descending at 50+ MPH with racers and fans all over the place takes some serious skill.

Q: How will this year be different from previous trips?
A: This is our first time in the Pyrenees so we are excited to check out the famous climbs like the Col du Tourmalet and Col d’Aspin.


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See? Told you. Fast and efficient.

We’ve got some fun things planned for the next few weeks.  As the Tour gets rolling there will be a few contests (Tinkoff and Lotto Soudal), plus a few other little gems that will make you feel like you’re along for the ride (even if you can’t be there in person).  So make sure you follow us and our partnered teams on social media because you won’t want to miss a thing!!

*We’ll even have a commercial on NBC (set to run on July 14th).  
We’re a bit excited.
Yep. Just a bit. 

 

Continue reading Tour de France 2016

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Sea Otter Recap 2016

Tuck this lil’ buddy away until next year, because Sea Otter 2016 is a wrap!!

This cute lil' guy.eric in tent

 

 

 

 

 

 

 

 

Yes, the van is unloaded (and dust-free, thanks to our tech-specialist, Eric Hockman), with everything is back in it’s place.  Ahhhhhhh.  Nothing like that feeling you get as a collective company when you look back on an event like Sea Otter and know it’s been your best one so far.

Upon getting back to Colorado, many people who’ve never attended Sea Otter ask what it’s like.  The usual reply that you’ll get from any company that HAS been there is this: “It’s so much better than Interbike.”  Don’t get us wrong.  Interbike is great for many reasons.

But Sea Otter is:

  • Not Vegas. And it’s outside. Enough said.
  • Surrounded by every type of bike racing you could imagine.
  • A chance to catch up with industry friends and cycling folks from all over the place.
  • In California, where it’s 80 degrees vs. Colorado where last week here it was like this:

spring blizzard

 

But all those points aside, here are a few notable high-lights from the Feedback Sports side of things:

 

  1. The Bicycle Leadership Conference Feedback Sports’ founder/President, Doug Hudson has been attending the BLC for the last 5 years.  In a our weekly company meeting Doug explained the significance of this annual event. “The BLC continues to be one on my favorite industry events of the year.  The keynote speakers, learning sessions and networking are invaluable.  The morning rides along the coast are incredible.  The networking started as soon as I landed in Monterey when I was able to share an Uber ride with former pro racer Tim Johnson who was also on his way to the conference.   I leave the BLC each year with new ideas and inspiration to make Feedback Sports better than ever.”
  2. We unleashed the Feedback Sports Scorpion–our newly acquired product.  This was a huge hit among consumers, media and dealers alike.
  3. The Omnium made it’s Sea Otter debut as well.  It was so fun to talk with the general public and watch their eyes light up when they realize just how bitty and light-weight the Omnium can be.
  4. Primal Wear’s Women’s Mtb Clinic: Saturday morning, Lisa and I got the privilege of demo-ing two Yeti’s from our Colorado neighbors (literally, Yeti Cycles is about 500 yards away from the Feedback Sports headquarters) and take to the trails with some very rad women. Breakfast and coffee, first of course. PLUS a question/answer session with Sonya Looney, Karen Jarchow, Feedback Sports’ own racer, Caitlyn Vestal and Kasey Clark.  More sightings of strong women who crush it on and off the bike abounded throughout Saturday into the afternoon.  Team Luna Chix, Courtenay McFadden, the Stans NoTubes-Pivot women, the ladies from Raleigh Clement, the list went on and on.  #morewomenonbikes #heckyes
  5. NICA Omnium Raffle: Speaking of more people on bikes, let’s talk about NICA for a second.  The National Interscholastic Cycling Association is a mighty, happy force. Their mission is to develop interscholastic mountain biking coast-to-coast by 2020.  YES, PLEASE!!! We love being a sponsor and want to do everything we can to get more kids on bikes and spread the NICA word.  Saturday we were able to do just this and raffle off an Omnium to one very excited young man.  Check NICA out and see how YOU can help them reach their goal as well.

And on top of that, there was riding, camping, racing, laughing and maybe an escaped Octopus incident.  Still not sure on that last one.

So a huge THANK YOU to those of you who stopped by and said hello, those who offered us their hospitality (MTBR) and kindness and of course to our dealers and customers. It truly made this the best Sea Otter so far!!

mtbr party

*For our full facebook photo gallery, CLICK HERE!

For additional gorgeous images (courtesy, Eric Hockman) CLICK HERE! 

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Feedback Sports Acquires Scorpion

PRESS RELEASE  scorpion_web
Feedback Sports LLC acquires
Scorpion Bike Stands LLC
April 12th, 2016

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Feedback Sports has acquired Scorpion Bike Stands LLC (Dana Point, CA). The deal includes patents and trademarks associated with the Scorpion bicycle stand developed by Scorpion founder Mike Diorio.

Ryan Hagy and Mike Diorio started Scorpion Bike Stands in 2013 and have grown the business each year. “We really wanted to see the product we created taken to the next level and we feel Feedback Sports is the company to do it,” said Diorio. He jokingly added, “I’ll be happy to stop bending and welding tubes in the near future.”

Feedback Sports’ founder Doug Hudson said, “We liked the Scorpion Stand the first time we saw it at Sea Otter 2014. When Ryan and Mike approached us about a potential deal, we were very interested. It’s a natural complement to our product family.” Feedback is now taking dealer orders for the Scorpion products and will start shipping within the next two weeks. Click here for more info. on these products. During the next few months, the Scorpion website will still be functional, but all orders and inquiries will come directly to Feedback Sports.

*Please send any sales/order inquiries to [email protected].