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Feedback Sports Goes World Cup

chicken standing on bicycle

Feedback Sports has signed on as Co-Title Sponsor to form the 2019-20 Specialized/Feedback Sports Cyclocross Team. The team consists of seasoned professional cyclocross racer Maghalie Rochette, and her mechanic and coach David Gagnon.

“Feedback Sports products are designed to simplify cycling and are a reflection of our internal passions as racers and mechanics. Maghalie and David are true professionals and offer the level of scrutiny of our products we ask from our sponsored partners”, said Doug Hudson, Owner of Feedback Sports. “They mirror our passion for racing, balanced with a deep love of cycling and an infectious positive attitude. We are delighted to have Maghalie and David representing Feedback Sports in our first title sponsorship of a World Cup cyclocross program. It’s long been a dream of mine to have our logo on a World Cup Cyclocross jersey, and after 15 years, this is the right time and Maghalie and David are the right people. ”

Maghalie got her start professionally in 2014 with the LUNA Pro Team (now Clif Pro Team), primarily racing XCO mountain bike with an abbreviated cyclocross program. 2018 marked the beginning of CX Fever, her privateer campaign to target her truest passion of World Cup Cyclocross. During the 2018/2019 season Maghalie accomplished impressive North American results – making several podiums at key UCI events and taking home the Canadian National Title. While those results alone are a success for some, Rochette also captured her first Pan-American Championship.

Aside from her athletic achievements she’s a wonderful advocate for the sport, passionate wood worker, and cheese lover.

Maghalie commented “When we decided to build this team, David and I wrote down a list of the companies we dreamed to partner with. For us, the best partners are people that we like and that we want to work and spend time with. The best partners are also the ones who make the products we believe in. Feedback Sports fit exactly that profile. The whole team is passionate about cycling, and passionate about making quality products…they want to be the best at what they do and have fun while doing it, which is the same philosophy David and I have towards our racing endeavors. For us, there is a lot to learn from the way they run their company, and that’s inspiring. ”

She added,”We are extremely proud to have Feedback Sports as a co-title sponsor this year. I’m excited to be representing them in the races I’ll be doing. I like the company and I’m seriously proud to have their logos on my kit. Plus, I know that everyone in the company will be watching the races, because that’s how passionate they are about the sport, and to me, that’s super motivating. I have no doubt this will be a fun year working with them! Feedback Sports really has the CX Fever!”

David Gagnon, Maghalie’s partner, mechanic, and coach is a large part of the team. Although we don’t get to see the work put in behind the racing scenes, David makes the same commitment throughout the season as Maghalie. He also has plenty of racing experience himself, formerly racing on the ITU triathlon circuit. He also has deep understanding of physiology, working as Head Coach and Co-Owner of the performance center PowerWatts Nord in Quebec, Canada. Beyond sport, David is also a food lover and is at home in the kitchen or over the grill.
David is excited to be part of the Feedback Sports team, stating “Feedback Sports is an example that it is possible to blend perfectly business, life, family and sport together. Their strong presence and support of the racing scene in the past decade shows how passionate they are about racing and for these reasons, we couldn’t be more proud to be associated with such a great company.”

“When people watch bike races, they see the bike and the rider. But when you look at everything that goes behind the race itself, you quickly realize that there is a lot more going on. Travelling to races, preparing the bikes, warming-up and cooling down from the race and storing your bikes back at home – Feedback Sports products are an essential part of what we need to make this team happen.”

“For us this year, Feedback Sports products are the unsung heroes and we’re incredibly excited to bring them to the front row with us.”

To learn more about Maghalie’s plans for the upcoming season, check out this Cyclocross Magazine interview. And because #crossiscoming, check out David’s top tips for gluing tubulars and see what Maghalie thinks about trainers vs rollers. 

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The Omnium at the Spring Classics

Feedback Sports is thrilled to be supporting several Pro World Tour Road teams for 2017; Lotto Soudal and Trek-Segafredo.  Picture bike geeks like us, at the Spring Classics, watching the mechanics prep the racers with our products.  It’s quite a nerdy sight to behold.  Right this minute, in fact, Feedback Sports is excitedly shadowing Team Lotto Soudal at the 52nd edition of Tirreno-Adriatico.  This is the first season that the Omnium portable trainers are officially in use with our Pro World Tour Road teams. It’s as if our child graduated as valedictorian and is off to the Ivy Leagues (only with bikes…or holding up bikes and racers and…you get the picture).

Below is the press release from our friends at Lotto Soudal showcasing the race along with some pictures from day one.  Enjoy!

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The 52nd edition of Tirreno-Adriatico takes place from 8 March 2017 till 14 March 2017. In seven stages, the riders will cruise through the Italian landscape. This year, the punchers and the climbers will get a few opportunities to win a stage, but also the time trialists are getting a chance of a stage win.

Just like last year, the Tirreno starts with a team time trial of 23 kilometres in Lido di Camaiore. The second stage is the longest of this edition with 228 kilometres. The largest part is flat but there is a steep climb at the end. Day three is an opportunity for the sprinters. Because of the slight uphill road it’s not guaranteed there’s going to be a bunch sprint, a puncher can win too.

The fourth stage will be very important for the GC. There’s a monstrous climb at the end of the stage on an altitude of 1.675 metres. The fifth stage seems ideal for the punchers but you can’t write the climbers off for the win. The sprinters will get their chance the day after. This Italian race ends with an individual time trial of ten kilometres on a flat course.

Lotto Soudal will participate with Tim Wellens, Maxime Monfort and Tiesj Benoot among others. The competition for the overall victory will come from riders such as Michal Kwiatkowski, Nairo Quintana, Tejay van Garderen, Thibaut Pinot and Bauke Mollema. The atypical winner of last year, Greg Van Avermaet also participates.

Bart Leysen, sports director Lotto Soudal: “We have a team to ride a great Tirreno-Adriatico. We got for example Tiesj Benoot and Tim Wellens who are in great shape. There are some possibilities to achieve a nice result. We have two opportunities with Tiesj and Tim and two  with Jens Debusschere and Jürgen Roelandts. The big goal of this Tirreno is to conquer a stage win. We are going into the Tirreno to give everything we’ve got. We are not going to hide somewhere in the peloton. The Lotto Soudal team cannot do that every stage but we are picking up where we left off in the Strade Bianche.”

“The stages are similar to previous editions, so we know as a team what to expect. Just like last year we start with a team time trial. I belief we have a team to aim for the top five, that would be amazing. Day two is a course where Tim Wellens and Tiesj Benoot can exploit their abilities. There are hills and climbs on the route and the finish is uphill. It’s not very steep so we can definitely battle for the victory this day.”

“Day three is a sprint stage so we are going to take our chances with Jens and Jürgen. Day four is the toughest stage with a long steep climb. There is no plan yet for this stage. We are going to wait and see how, for example Tim Wellens, stands in the GC to defend his chances. During the fifth stage there is another chance for Tim and Tiesj. There is another steep uphill climb at the finish where they can exploit their abilities. Day six is also a sprint stage, thus a chance for Jens and Jürgen. We end the Tirreno-Adriatico with an individual time trial on a flat course.”

“Except for the big mountain stage we have more than enough chances to go for a stage win. The team is so strong that we can divide the pressure without one person getting all the pressure on his shoulders. That puts the riders at ease.”

Line-up Lotto Soudal: Tiesj Benoot, Bart De Clercq, Jens Debusschere, Nikolas Maes, Tomasz Marczynski, Maxime Monfort, Jürgen Roelandts and Tim Wellens.

Sports directors: Mario Aerts and Bart Leysen.

Stages

Stage 1 Wednesday 8 March : Lido Di Camaiore – Lido Di Camaiore (TTT) (22.7 km)
Stage 2 Thursday 9 March: Camaiore – Pomarance (228 km)
Stage 3 Friday 10 March: Monterotondo Marittimo – Montalto Di Castro (204 km)
Stage 4 Saturday 11 March: Montalto Di Castro – Terminillo (187 km)
Stage 5 Sunday 12 March: Rieti – Fermo (209 km)
Stage 6 Monday 13 March: Ascoli Piceno – Civitanova Marche (168 km)
Stage 7 Tuesday 14 March San Benedetto Del Trono (ITT) (10.5 km)

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Tour de France 2016

group of men stand around bicycle

As we’ve mentioned before, our company lives by a somewhat “less than traditional” annual calendar.

  • The new year starts after Cyclo-Cross Nationals.
  • Spring arrives the day of the Paris-Roubaix.
  • Summer technically rolls in with the kick-off of the Tour de France.
  • Fall is Interbike (and Cross Vegas).
  • It’s officially “winter” when Omnium lunch-rides become the norm.

So here we are at the summer and the beginning stages of the most exciting event to cycling fanatics around the world. Here at Feedback Sports, we’re doubly invested in that all of us  fall into the “cycling fanatics” category, but we also look at this as the best product field-testing in the Universe.

We are fortunate enough to partner with four world-tour cycling teams–all of which will be at this year’s TDF; Tinkoff, Trek-Segafredo, Lotto-Soudal and IAM Cycling. Attending the Tour gives us a chance to connect with the team directors, mechanics and racers. We see them using our products with an almost super-human speed and elegance. We get to see our products being put to the test in some of the harshest conditions.  It also allows us to spot trends and get inspiration for new products. But don’t take my word for it.

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I was able to corner Doug Hudson (Feedback Sports founder/president) for a quick interview before he left for the TDF to see it through his eyes.  And I do mean “quick” because Doug is an engineer by trade and quite efficient (so it will only take you about 30 seconds to read it).
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Q: How many years have you/Feedback Sports attended the TDF?
A: This will be the 3rd year.

Q: What’s it like being in the pits with the mechanics?
A: I like watching their efficiency.  Typically there are two mechanics washing bikes and two mechanics checking and tuning the bikes.  With 9 racers there are up to 27 bikes to wash and maintain each day.  3 bikes for each rider (one on each of the two team cars and the one being ridden).

Q: Tell us about the crowds.
A: The crowds are impressive in shear size and enthusiasm.  The climbs are the craziest, but each town the tour goes through usually has a Jumbotron showing the race and a party atmosphere.

Q: Favorite stage:
A: The Mt Ventoux stage should be epic!  We were able to ride Mt Ventoux last summer, so I can’t wait to see what happens in the race up it.

Q: Most memorable TDF story/experience:
A: In 2014, Lisa (Doug’s wife and co-founder of Feedback Sports) and I got to ride in the team cars of IAM Cycling.  As huge Tour fans, it doesn’t get any better than this; seeing the peloton up close, listening to race radio and hearing the team tactics from the Sport Directors.  It’s amazing how good the drivers are at dealing with all the chaos around.  Descending at 50+ MPH with racers and fans all over the place takes some serious skill.

Q: How will this year be different from previous trips?
A: This is our first time in the Pyrenees so we are excited to check out the famous climbs like the Col du Tourmalet and Col d’Aspin.


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See? Told you. Fast and efficient.

We’ve got some fun things planned for the next few weeks.  As the Tour gets rolling there will be a few contests (Tinkoff and Lotto Soudal), plus a few other little gems that will make you feel like you’re along for the ride (even if you can’t be there in person).  So make sure you follow us and our partnered teams on social media because you won’t want to miss a thing!!

*We’ll even have a commercial on NBC (set to run on July 14th).  
We’re a bit excited.
Yep. Just a bit. 

 

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