Company Culture

It’s in our tagline: “Any Bike. Every Rider.”

And we really mean it when we say, Every Rider.


At Feedback Sports, we believe that a free, fair, and empowering culture is essential to our success. We are committed to creating an inviting workplace where everyone feels welcome, respected, and valued. We believe that everyone has something to contribute, and we strive to cultivate an environment where everyone can participate and thrive.

We operate with the following principles:

  • Freedom of Expression: We value the varied and wide ranging viewpoints and backgrounds of our employees, customers, and partners. We believe that everyone has something to offer, and we aim to create a respectful environment where everyone from every walk of life feels welcome.
  • Fairness: We believe that everyone deserves equal opportunities. We maintain a workplace where everyone is treated fairly and evenly, with the same considerations no matter what.
  • Accountability: We believe that everyone should be accountable for their words and actions. We establish an environment where everyone feels welcome and valued, and where everyone has a voice. Using that voice comes with full accountability.

We endeavor to cultivate and maintain our culture. We are working to:

  • Hire and promote employees regardless of their backgrounds.
  • Provide educational resources to promote career and cultural growth.
  • Create a workplace where words matter and employees are free to speak their mind, yet maintain accountability and integrity.
  • Support our employees' personal and professional development.

No matter who you are, how you identify, where you're from, what you believe, what bikes you ride (or whether you ride bikes at all), how tall your socks are (or if you even wear socks), race/don't race/don't care, we see you and we're here to help make your cycling experience better.

Feedback Sports is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.