Feedback Sports has signed on as Co-Title Sponsor to form the 2019-20 Specialized/Feedback Sports Cyclocross Team. The team consists of seasoned professional cyclocross racer Maghalie Rochette, and her mechanic and coach David Gagnon.
“Feedback Sports products are designed to simplify cycling and are a reflection of our internal passions as racers and mechanics. Maghalie and David are true professionals and offer the level of scrutiny of our products we ask from our sponsored partners”, said Doug Hudson, Owner of Feedback Sports. “They mirror our passion for racing, balanced with a deep love of cycling and an infectious positive attitude. We are delighted to have Maghalie and David representing Feedback Sports in our first title sponsorship of a World Cup cyclocross program. It’s long been a dream of mine to have our logo on a World Cup Cyclocross jersey, and after 15 years, this is the right time and Maghalie and David are the right people. ”
Maghalie got her start professionally in 2014 with the LUNA Pro Team (now Clif Pro Team), primarily racing XCO mountain bike with an abbreviated cyclocross program. 2018 marked the beginning of CX Fever, her privateer campaign to target her truest passion of World Cup Cyclocross. During the 2018/2019 season Maghalie accomplished impressive North American results – making several podiums at key UCI events and taking home the Canadian National Title. While those results alone are a success for some, Rochette also captured her first Pan-American Championship.
Aside from her athletic achievements she’s a wonderful advocate for the sport, passionate wood worker, and cheese lover.
Maghalie commented “When we decided to build this team, David and I wrote down a list of the companies we dreamed to partner with. For us, the best partners are people that we like and that we want to work and spend time with. The best partners are also the ones who make the products we believe in. Feedback Sports fit exactly that profile. The whole team is passionate about cycling, and passionate about making quality products…they want to be the best at what they do and have fun while doing it, which is the same philosophy David and I have towards our racing endeavors. For us, there is a lot to learn from the way they run their company, and that’s inspiring. ”
She added,”We are extremely proud to have Feedback Sports as a co-title sponsor this year. I’m excited to be representing them in the races I’ll be doing. I like the company and I’m seriously proud to have their logos on my kit. Plus, I know that everyone in the company will be watching the races, because that’s how passionate they are about the sport, and to me, that’s super motivating. I have no doubt this will be a fun year working with them! Feedback Sports really has the CX Fever!”
“When people watch bike races, they see the bike and the rider. But when you look at everything that goes behind the race itself, you quickly realize that there is a lot more going on. Travelling to races, preparing the bikes, warming-up and cooling down from the race and storing your bikes back at home – Feedback Sports products are an essential part of what we need to make this team happen.”
“For us this year, Feedback Sports products are the unsung heroes and we’re incredibly excited to bring them to the front row with us.”
To learn more about Maghalie’s plans for the upcoming season, check out this Cyclocross Magazine interview. And because #crossiscoming, check out David’s top tips for gluing tubulars and see what Maghalie thinks about trainers vs rollers.